The events industry went through a transformation due to the massive disruption that occurred in 2020. While this introduced new challenges that seemed impossible, it also ushered the industry into an inspiring new era marked by true innovation and creativity. Rather than cripple in-person meetings, these changes have added a new dimension to them, motivating event planners to go the [...]
Reading Time: 3 minutesOn April 8, 2021 we celebrated #GMID21! We applaud resiliency and dedication in operating meetings and events with health and safety as the chief priority.
Years ago, CEOs were positioned to conceptualize a vision, drive that vision, and create a culture that transformed organizations. However, the workplace and its players look very different now. Employees want their voices heard and to feel appreciated. It is their culture and vision that drives productivity, efficiencies, and innovation. There is no longer one decision-maker; every single employee is [...]
When leveraged well, social media can serve as a potent tool. It allows a manager to gain insight into competitors, the market, buyers and their needs, trends and to discover opportunities to reach new markets. When well leveraged, social media can also provide insight into new services and the development of new and improved products. Other benefits of social media [...]
Brands are faced with a perplexing conundrum when it comes to effectively marketing their products or services. Striking the perfect balance between promoting them while not coming across as overly promotional takes finesse. The companies that excel in this area will find that their efforts are fruitful. So, how can businesses subtly promote themselves by delivering content their target audience [...]
It is natural for a business to want to sell to a particular group of customers – in other words, to find its niche. First, people typically feel comfortable in one to two areas. They are reluctant to step outside of their comfort zone. Second, the theory that companies should sell to target audiences is one of the most common [...]
In response to a survey of 750 executives from Flexera, 59 percent said their cloud usage will be higher than planned before the pandemic hit. (1) However, this acceleration was predicted to occur five to seven years from the present day – not in the year 2020. As a result, cloud computing – once lauded as a powerful solution for [...]
The economic crises faced by many organizations during the covid crisis left leadership scrambling to figure out how to fortify their business. One of the best ways to do so is by fostering an engaged, productive, and motivated workforce. This is easier said than done, but mainly because many managers lack the knowledge of how to achieve it. Here are [...]
Updated: 9/21/2022 One of the realities that have persisted during upheaval and uncertainty is that businesses and people are becoming more volatile. It is certainly understandable, given the dramatic shifts and rifts that have taken place since 2020. Many people struggling financially and emotionally are more inclined to be sparked by behaviors, events, and situations. This volatility includes employees, leadership, [...]
There is no question about it: Technology has revived many organizations during the pandemic. Software such as Zoom, Go-To-Meeting, and Slack calls have allowed co-workers to interact and even see each other. Project management programs help keep even the largest companies organized and on task. That said, virtual meetings can never fully take the place of face-to-face interactions. Making personal [...]