Reading Time: 4 minutesSales professionals can minimize lead abandonment by being persistent and communicating with prospects in the ways they prefer. Learn how to keep the best leads engaged:
Reading Time: 3 minutesOnly 8% of B2B companies have sales and marketing departments that are tightly aligned. As a result, just 25% of marketing-generated leads result in conversions. Learn why sales and marketing team alignment improves sales numbers:
Reading Time: 3 minutesDelegation is critical for businesses to operate successfully. It is also one of the biggest challenges that leaders face. Here are four strategies for effective delegation and to consistently improve employee satisfaction:
Reading Time: 2 minutes100% of senior leaders at a Fortune 500 consumer products company made notable gains in performance, including significant bottom-line improvements for their areas of responsibility. What was behind this beneficial turn of events? Find out here:
Reading Time: 2 minutesBy capitalizing on lessons learned from the past, guided selling provides salespeople with a distinct advantage. It creates the steps of the sales process on a solid foundation built from previous successes and failures. Learn more here:
Reading Time: 4 minutesSocial media content is becoming customized as it adapts to users' individual needs, wants, and preferences, including the crucial role of privacy. Now is the time to audit your social media policy. Find out how here:
Reading Time: 4 minutesYes, business cards are still relevant. Today's reinvented business cards enhance visibility, gain insight, and drive action. Learn how to use this powerful sales tool:
Reading Time: 2 minutesOrganizations that institute a formal sales process enjoy a revenue increase of up to 28 percent. Yet far too many companies fail to implement one. Learn the five ways your business will benefit from a sales process.
Reading Time: 3 minutesThere are better ways to measure brand awareness than vanity metrics such as likes and followers. Organizations can track these 11 types of results to get a clear read on the state of their brand awareness online.
Reading Time: 5 minutesFar too many salespeople give up on perfectly qualified leads, with 44 percent giving up after just one follow-up call. Learn how to prevent qualified leads from getting away.
Reading Time: 3 minutesThe CDC reports that over 140 million COVID-19 vaccination cards have been distributed and will likely contribute to the predicted sharp drop in cases by July 2021. Here are some tips on to keep vaccination cards safe, secure, and protected, plus a couple of bonuses for meeting planners returning to in-person events:
Reading Time: 3 minutes45.9 percent of businesses plan to make the customer experience their top priority over the next five years. Executing this idea can be tricky. Get clarity on the definition of and strategy for exceptional customer experiences.
Reading Time: 7 minutesThe landscape of events has changed dramatically. Gavel International gathered the most revealing event statistics for 2021 to help companies get an inside look at the current landscape and figure out how to navigate the brave new world of meetings.
Reading Time: 4 minutesWhile people are becoming familiar with hybrid events, in-person events are projected to return soon. Gaining the confidence of potential and registered attendees is imperative. Learn strategies to ensure success:
Reading Time: 2 minutesEvery business will inevitably fall prey to a data breach at some point. Or is it? Learn about the strategies companies can implement to protect their data from cybercriminals.
Reading Time: 3 minutesJoin us on April 8, 2021 to celebrate #GMID21! This year we applaud this resilient industry for their dedication to operating meetings and events with health and safety as the number one priority with the theme Meet Safe. Read press release...
Reading Time: 3 minutesThe life changing events that occurred in 2020 offered compelling business opportunities. By taking a strong leadership stance and addressing employee needs, companies can position themselves to reap the benefits. Learn more…
Reading Time: 3 minutesAs society and business continue to grow closer together, CEOs will need to adapt quickly. Those who can transition from a hero mindset into a collaborative one will thrive in this new world. Learn more here.
Reading Time: 4 minutesThere are many considerations that meeting planners must consider to achieve the desired results from a hybrid event. Get game-changing tips for planning success here.
Reading Time: 3 minutesThe rising popularity of hybrid events is here to stay. Organizations should pay close attention to the five lessons learned by meeting planners to run a successful hybrid event…
Reading Time: 6 minutesHybrid events are in high demand but far more complex than tacking on a virtual element to an in-person activity. Learn the challenges, how to overcome them as well as the mighty benefits of hybrid events.
Reading Time: 3 minutesWhile hybrid learning and events offer certain benefits, they are also challenging to execute well. Get details on the challenges and tips to ensure that hybrid meetings are successful.
Reading Time: 2 minutesWhen many attendees are at home rather than in-person, distractions and a lack of accountability are a recipe for disaster regarding engagement. Fortunately, there are strategies to hold their attention during virtual meetings.
Reading Time: 3 minutesLeave nothing to chance when it comes to virtual events. Organizations will significantly improve their chances of hosting a successful virtual event when they follow these tips for rehearsals…
Reading Time: 2 minutesWhile social media offers organizations many advantages, it can damage morale and cause mental fatigue. How can businesses enjoy the benefits of social media while avoiding the pitfalls?
Reading Time: 3 minutesThe year 2020 highlighted the importance of adopting advanced technology to achieve and retain business success. With this shift comes challenges that CIOs must overcome to achieve success for their business.
Reading Time: 3 minutesIt can be tricky to balance content that promotes a business without coming across as overly promotional. Still, the results are well worth the effort. Find out how to achieve marketing content success.
Reading Time: 4 minutesEmail marketing efforts generate $38 for every $1 spent, for an impressive 3,800 percent ROI. So, why do some companies struggle with failed email marketing campaigns? And what are the solutions to these challenges? Learn more here:
Reading Time: 3 minutesAfter an unprecedented year of technology needs and demands, CIOs are viewing a markedly altered business landscape in terms of priorities. Learn what these are here:
Reading Time: 3 minutesWhen taken too far, trying to fit a business into a single “super-niche” can have dire consequences. Fortunately, there is an effective approach a company can take to achieving long-term business stability. Learn about it here.