Updated: 9/21/2022 Among the many things businesses learned in 2020: customer experiences matter and are essential for survival. Companies found new and creative ways to ensure their customers had a positive buyer's journey with them. The challenge? Customers came to expect these elevated experiences as par for the course. Organizations recognize this shift, with 45.9 percent indicating they will make [...]
Updated: 9/21/2022 One of the realities that have persisted during upheaval and uncertainty is that businesses and people are becoming more volatile. It is certainly understandable, given the dramatic shifts and rifts that have taken place since 2020. Many people struggling financially and emotionally are more inclined to be sparked by behaviors, events, and situations. This volatility includes employees, leadership, [...]
Updated: 9/21/2022 It is a knee-jerk reaction, especially in times of uncertainty, for businesses to consider offering discounts as an option to survive. The general assumption is that reducing prices and accepting lower profit margins is preferable to losing customers and market share. However, doing so can prove harmful as a long-term strategy. Lowering prices undercuts any industry as a [...]
Updated: 9/21/2022 In the past, selling was about delivering on promises – meaning products that work and services that solve problems or generate opportunities. However, customers expect that and much more. These days, customers want to do business with companies that not only offer ideas that improve their performance but also establish trust with them. Brands that do not rise [...]