Content has long been the currency of the Internet. If your brand wants to be seen, it needs content. If your company wants engagement on social media, it requires quality content. If your website wants to generate visitors and sales leads, it must have content. Content will continue to be vital for any organization, whether brick and mortar or entirely [...]
According to Meeting Professionals International's spring survey, in-person meetings are rising. Ten percent of the survey respondents indicated that their business is already back to pre-pandemic attendance levels. Another 26% indicated they would be there by the end of 2022, and 64% by 2023. This is great news for organizations who desire the many advantages of meeting face-to-face. (1) In-person [...]
The content you create drives brand awareness increases trust and grows revenue when done well. Both visitors and Google seek the expertise and quality of your content over targeted keywords. In fact, Google no longer rewards content created around one keyword and instead focuses on how well that content fits the overall context of your site. (1) To thrive in [...]
Rejection is one of the most complex parts of business and life. It discourages morale when you hear that a sale was rejected, a budget was not approved, or a promotion was delayed. According to one study, rejection activates the same regions in the brain as physical pain. (1) However, rejection also has the power to be used to achieve [...]
Read Part One of this two-part series here 6. SET REASONABLE & CUSTOMIZED EXPECTATIONS Discouragement and low morale often stem from unrealistic expectations or goals that aren’t obtainable. While leadership may set these if individuals and teams aren’t involved, this can lead to cultural issues. For example, A new hire may not be able to achieve goals if the training [...]
A changing labor market requires companies to view job candidates and current employees differently. While most marketing efforts are spent on attracting and retaining external customers (those who buy products or services), this is quickly changing. Since the pandemic and the Great Resignation, companies have recognized the importance of internal customers (e.g., job candidates, employees, and vendor partners) and the [...]
Part ONE of this article can be read here Today's workplace is rapidly evolving not only because of technological advancements but also because employees seek work-life harmony. While salary, benefits, and overall compensation are priorities, employees and job seekers desire fulfillment. The need for achieving goals on both a professional and personal level is motivating the job market. Along with [...]
Over the last few decades, much has been discussed about work-life balance. People recognize that to have the life they truly love, to be present at work, at home, and to make the most impact in the ways they want; they can't do it all. Employees desire more of what's truly important (including self-care), creating the career path they want, [...]
A senior-level executive for a large organization needed to plan for changes that she knew would not be popular with many. Having worked on large-scale change initiatives, she was aware that mitigating change resistance would be a great place to start. She called a meeting with all department leaders. Additionally, she requested that department leaders not only attend but invite [...]
Identify Ideal Job Candidates in A Tough Employment Market The employment market is excellent if someone is seeking a new job. (1) However, for organizations finding the right candidate can be elusive, especially when the role you need to fill goes beyond just having the right skills, experience, education, or training. Today's job seekers recognize that there are plenty of [...]