While these vanity metrics (such as Likes, fans, followers, etc.) do offer some value to marketing efforts, there are better ways to measure the brand awareness that is so vital to a company's ongoing success. Organizations can track the following 11 types of results to get a clear read on the state of their brand awareness online. Reach Reach is [...]
In an ideal world, sales leads would close quickly with little effort or time invested. The reality is, they take work and, in most cases, a significant amount of time. Unfortunately, far too many salespeople give up on leads that are perfectly qualified. Eighty percent of sales require five follow-up calls, but 44 percent of salespeople give up after just [...]
The number of conferences, corporate meetings, and incentive travel programs are projected to increase in the 2nd half of 2021, necessitating additional health and safety considerations and planning in the months to come. The Centers for Disease Control (CDC) predicts a sharp drop in cases will be coming by July 2021. This drop in cases depends on high vaccination rates [...]
The events industry went through a transformation due to the massive disruption that occurred in 2020. While this introduced new challenges that seemed impossible, it also ushered the industry into an inspiring new era marked by true innovation and creativity. Rather than cripple in-person meetings, these changes have added a new dimension to them, motivating event planners to go the [...]
While hybrid events have become more familiar concepts to people over the past year, there is still a level of discomfort. Why is it critical for attendees to feel at ease with these meetings, especially the in-person component of hybrid events? As the number of people receiving COVID-19 vaccinations increases, masks and social distancing will become less common at the [...]
The year 2020 coined the term "disruptive" due to the life-changing events that occurred. This disruption offered both benefits and drawbacks. The former includes unprecedented advances in technology and powerful insights into the psychology of employees. Taking a strong leadership stance and addressing employee needs and desires is more important than ever. It is especially important when workers have been [...]
Years ago, CEOs were positioned to conceptualize a vision, drive that vision, and create a culture that transformed organizations. However, the workplace and its players look very different now. Employees want their voices heard and to feel appreciated. It is their culture and vision that drives productivity, efficiencies, and innovation. There is no longer one decision-maker; every single employee is [...]
Many event planners learned last year that successfully executing a hybrid event is not as simple as using a virtual meeting platform or live streaming sessions. Far from it, in fact. Sixty-eight percent of event marketers reported that a hybrid solution that can manage both virtual and in-person events would play a vital role in the 2020 and 2021 event [...]
The awareness of in-person events is still critical, and the reach offered by virtual events means that hybrid events are here to stay. Seventy-six percent of events are expected to be hybrid in 2021 (1) Ninety-two percent of respondents plan to incorporate virtual/hybrid events into their event strategy (2) Eighty percent of event organizers have been able to reach a [...]
Some people assume that hybrid events are simply created by tacking a virtual component onto in-person events. However, resorting to this minimal approach would cause the virtual piece to fall flat. Proper planning of a hybrid meeting requires approaching it as a single event on two different platforms. Many aspects of the event, such as technology, check-in and networking, are [...]