Moving forward with marketing in a world of uncertainty can be challenging. Unpredictable pandemics and other events which result in changes to business protocol impact buyers. Marketers need to be aware of how content is consumed to reach decision-makers and influencers effectively, especially now. More importantly, strategies will need to adapt to this new world to achieve business goals and [...]
Many sales representatives struggle with sales prospecting. In fact, 42 percent of sales associates named prospecting the most challenging stage of the sales process. (1) Why is prospecting so difficult? Ideal prospects rarely exist. Studies show that at least 50 percent of prospects are not the right fit Making sales is tougher than it was five years ago, according to [...]
The pandemic has caused a global crisis at an unprecedented level. Between the fear of contracting the virus and anxiety over the economic repercussions of mandated shutdowns, many people are experiencing stress at a level never seen before. As employee morale suffers, so does their productivity and engagement. Employees look to leadership for guidance and security during trying times. Leadership [...]
There has never been a better time to come up with inspiring ideas and push the limits of innovation at your business. The good news is that uncertainty offers many benefits! It provides you with a virtually unlimited field for creativity – and this could mean the difference between failure and success. The ground is fertile with possibilities right now. [...]
No organization is immune to a crisis. Natural disasters, economic uncertainty, fires, active shooter or terrorist attacks, and even former disgruntled employees are all potential stress-inducing factors. When a sudden global health pandemic occurs, employees are faced with an unprecedented level of stress. Certain risks such as some natural disasters or fires, for example, can be planned or anticipated. (Remember [...]
The current pandemic is the latest in a line of challenging events throughout recent history that include 9/11 and the 2008 recession. All of these events have challenged the economy, and in turn, various markets and industries. Some industries have suffered more than others during these difficult periods. Regardless of the pandemic’s effect on your business, you are not powerless. [...]
It seems like there are endless options and venues for offsite meetings, so many in fact that meeting planners should never run out of creative ideas. But if you’re a meeting planner, you have no doubt stumbled upon your fair share of creativity blocks when it comes to thinking of fresh new ideas for meetings. Sometimes fresh ideas can [...]
While debates at work or at home can devolve into unproductive arguments, when they are guided in a positive direction during meetings, they can prove highly beneficial. Differing perspectives, opinions and ideas can either derail a discussion or serve as fuel to propel it toward a positive outcome. The caveat is most meetings are void of any debate whatsoever. [...]
The definition of productivity has changed significantly since the early days of corporate America. Clocking in and out on time, meeting deadlines and showing supervisors respect used to be enough to qualify. Today’s corporate landscape, however, is far more complicated. Measuring and improving productivity, therefore, must be approached in a more complex way. Traditional Markers In the past, productivity [...]
While making your employee recognition program a priority may seem unrealistic given your already endless priority list, doing so delivers a host of very attractive benefits: Top-tier recognition programs allow organizations to see their ROI firsthand during the process of recognizing excellent work. Best-in-class companies are 21% more likely to view recognition as extremely valuable for driving employee performance.1 Best-in-class [...]
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