Why Face-to-Face Interactions Are Still Critical in Business

There is no question about it: Technology has revived many organizations during the pandemic. Software such as Zoom, Go-To-Meeting, and Slack calls have allowed co-workers to interact and even see each other.  Project management programs help keep even the largest companies organized and on task.

That said, virtual meetings can never fully take the place of face-to-face interactions. Making personal connections is imperative for running a successful business and maintaining a fulfilled, happy, productive workforce. Why? Business is mainly about building relationships – and relationship building is best achieved in person.

This is just one reason why face-to-face interactions are still critical in business. Need more reasons why in-person actions are vital to relationships?  Read on…

Pick up on Non-Verbal Cues 

Yes, technically, participants can see each other during a virtual meeting. However, there is a difference between seeing participants on a computer screen and seeing them in person. It is far too easy to miss subtle nuances in a virtual scenario. Why is this detrimental? These non-verbal cues can provide managers with critical insights about how employees feel about a project, a situation, and their co-workers. Or can help provide clues about what a customer or prospect might not be telling you.  In fact, non-verbal cues determine 93 percent of communication effectiveness. (1) Trying to lead, perform frontline interactions with customers (such as sales, service, or support) without these valuable insights can prove challenging.

Establish and Reinforce Trust 

People want to work for an employer they can trust. In-person meetings facilitate trust-building in a way that virtual meetings simply cannot. The intimacy of interactions in real life better communicates the participants’ tone of voice and nurture a sense of intimacy. These benefits come exclusively from sharing a space, not being separated. In addition to watching employees’ reactions, employees get a clear view of their manager’s reactions. In this way, face-to-face meetings offer transparency.  And it’s not just employees that benefit from the in-person aspects of meetings.  Vendor partners, customers, trainers, and others can also facilitate better when face-to-face.

Improve Focus 

Who has not been tempted to multi-task while sitting in a lengthy virtual meeting? It is challenging to get away with working on other projects when people are sitting in the same room together. On the other hand, it is exceedingly difficult to capture and keep employees’ (or a client’s) focus when only their face and upper torso (sometimes even less) are visible. They can easily tune out and work on other projects while making it appear that they are taking notes on the meeting – especially if they do not play an active role.

Enhance Team Building Outcomes 

There is a reason why the majority of team-building activities take place in-person and are intensive. These settings offer leadership the perfect opportunity to create environments ideal for employees to connect with each other and with their manager. Virtual team building is a poor substitute, in large part, because collaboration often occurs spontaneously. It is downright difficult, if not impossible, to recreate an ideal setting for team building activities when employees are in different locations. When employees forge bonds outside of the office but together in the same space, it sparks synergy and relationships that carry through once, they are back at the office.

What is the conclusion that leadership should take away from the above points? That while virtual communication offers some compelling benefits, the argument for face-to-face interactions cannot be refuted. It is simply undeniable on a psychological basis.

Uncertain times call for creative thinking. Contact Gavel International to be inspired with solutions that connect and engage your people. 

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SOURCES:

1 https://www.thebalancecareers.com/tips-for-understanding-nonverbal-communication-1918459

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Jim Bozzelli

With over 34 years of experience, Jim is fluent in the ins and outs of the meeting and event world. His tenacity and creativity as a strategist have ensured that incentive programs and corporate meetings are highly polished while simultaneously achieving big-picture goals and objectives. Before focusing exclusively on corporate events and incentive programs, he enjoyed over 10 years of success managing and directing national and international sales. During this time, he worked closely with hotels and convention bureaus. His expertise was recognized with rapid promotions along the way. Over 18 years ago he joined the Gavel International team where he works tirelessly with clients to make their events shine by analyzing data, setting goals, negotiating contracts, as well as setting and managing budgets. He is currently the Vice President of Gavel International.

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